About
I'm a designer who moved into design engineering, the point where systems design, UX, and building meet.
I'm not the person who makes it pretty. I'm the person who makes the data move and makes a non-technical team own the system after I've gone. My work is mostly invisible on purpose: I take operations that live in people's heads and spreadsheets, and turn them into simple surfaces backed by systems that run, and fix, themselves.
Before design engineering I spent six years as Head of Design at Conversion.com, running design at experimentation velocity across hundreds of live tests. Today I design and build with AI as a material, not a gimmick: automations, custom tooling, and interfaces that hold up in production.
How I work
- Earned simplicity. The screen is simple because the system underneath it isn't.
- Built, not mocked. Real working products, live systems.
- Adoption is the test. A system the users haven't adopted isn't shipped.